Myntranomics Blog: E-Commerce News and Strategies for Sellers

Selling on Myntra is a fantastic way to reach millions of customers across India. But as every experienced seller knows, managing customer returns (RTO/RTS) is where the real challenge lies. If your return claims are rejected, it directly eats into your profit margins. Myntra has recently rolled out critical updates to its Seller Protection Fund (SPF) Policy , moving from V4.4 to V5.0 , and now to the latest V5.1 . These changes make the rules much stricter for sellers . Here is a simple, easy-to-understand breakdown of what has changed and how you can protect your business. 1. The 7-Day Deadline (The Biggest Change) Previously, you had 14 days to raise a claim if a returned product was damaged, wrong, or missing . Now, you only have 7 days from the delivery date to raise an SPF claim . What you should do: Do not wait for the 7th day. Make it a strict warehouse rule to open, quality check (QC), and raise tickets within 48 to 72 hours of receiving the return. 2. Only 4 Days to ...

MUMBAI — The era of optical illusions during massive festive sales is coming to an end. The Indian government has officially notified the Consumer Protection (E-Commerce) Amendment Rules, 2026, introducing sweeping changes aimed at curbing misleading discounts, "dark patterns," and unfair marketplace practices. Notified on September 10, the new framework will come into effect on January 1, 2027, giving major e-commerce platforms and third-party sellers a narrow window to overhaul their pricing and operational strategies. The most disruptive provision in the new amendment targets the common practice of inflating a product's reference price right before a sale event to advertise a massive percentage markdown. Under the new regulations, whenever an e-commerce platform or seller announces a price reduction, they are legally required to display both the reduced sale price and the lowest price at which that product was offered in the preceding 30 days. According to industry ex...

You have optimized your Myntra listings, your lifestyle images look stunning, and you are running aggressive PLA (Product Listing Ads) campaigns. Traffic is flowing, but your conversion rate is tanking and your ROAS is bleeding. If this sounds familiar, you are likely suffering from the most overlooked operational metric in fashion e-commerce: Size Brokenness. While brand managers obsess over click-through rates and banner placements, the actual battle for profitability on Myntra is won or lost at the inventory level. Here is a deep dive into what brokenness is, how it triggers algorithmic penalties, and what sellers must do to protect their bottom line. What is Brokenness in E-commerce? In fashion and apparel e-commerce, Brokenness occurs when a Parent SKU (the overall product style, like a navy blue blazer) remains active and visible on the storefront, but one or more of its core Child SKUs (the specific size variants, like 40 or 42) have zero inventory. A catalog is considered ...

  Selling on Myntra just got a whole lot easier, and it is time to upgrade your marketplace strategy. If you've ever felt frustrated waiting for a support ticket to clear just to update a simple product description, Myntra has finally answered the call. Welcome to the new era of Myntranomics  the art and science of maximizing your Myntra revenue through strategic listing optimization and platform updates. Myntra has just launched a brand-new self-serve feature on the Partner Portal designed to give you instant speed and flexibility over your live catalog. Here is a breakdown of the new feature, plus a highly effective Myntranomics strategy to boost your visibility, clicks, and conversions. What’s New on the Myntra Partner Portal? Gone are the days of raising support tickets and waiting days for basic content updates. You can now update product attributes post-go-live directly on the portal. Sellers can now instantly edit: Display Name List View Name Product Description Size ...

  Executive Summary for Myntra Sellers: Myntra has officially extended the procurement cut-off for 100% Serialized Polybags to 31st August 2026 . Starting 1st September 2026 , all outbound customer orders must be dispatched exclusively in compliant serialized polybags. Dispatching orders in old paper bags or non-serialized packaging will lead to immediate, automated rejection of your Seller Protection Fund (SPF) claims. Welcome back to the Myntranomics blog! If you sell on Myntra, mark this operational milestone on your warehouse dispatch calendar immediately: September 1, 2026. Myntra has issued a critical directive enforcing mandatory adoption of serialized packaging. Because authorized vendors require a 7-business-day delivery lead time , waiting until the end of the month to source bags will put your claims eligibility at immediate risk. Below is the complete breakdown of the official directive, why legacy paper bags are officially obsolete, how Forward Video Monitoring System ...

  If you are selling on Myntra, you already know that customer returns and RTOs (Return to Origin) are just part of the business. But what happens when a return is damaged, completely missing, or replaced with a fake, used item? Every lost product is a direct hit to your profit margin. This is where Myntra’s Seller Protection Fund (SPF) steps in. However, getting those claims approved requires strict adherence to Myntra's ever-changing guidelines. Here is exactly how to navigate the Myntra SPF claim process, avoid rejections, and recover your money. 1. What is a Myntra SPF Claim? The Seller Protection Fund (SPF) is a policy designed to compensate sellers for losses incurred during the fulfilment and return process. You are entitled to raise an SPF claim if: Your product is not returned to you within sixty (60) days from the Return Creation Date or RTO creation date. You receive a courier return in an unacceptable, damaged, or empty state. 2. Why Your SPF Claims Keep Getting Rejecte...